Instagramin mainokset ovat vihaisia sen siirtymisestä videoon, erityisesti kelaihin ja valittavat Instagramin uudet muutokset vahingoittavat heidän sitoutumistaan


n heinäkuun lopulla- harrastajakuvaaja ja itse julistama "Sunrise Hunter"

Samin sitoutuminen

suoritti kokeen. After visiting Somerset Lavender Farm to catch the sun peeking over the purple blossoms- the 40-year-old from Bristol uploaded the results to both Minänstagram ja Twitter.Kaksi päivää myöhemmin hän käytti sovellusten sisäänrakennetut analytiikkatyökalut arvioidakseen laukauksensa vaikutusta. On Minänstagram- a total of 5-595 people saw his post – just over half of his 11-000 followers.Twitterissä hänen viestinsä näki 5 611 ihmistä- huolimatta siitä- että hänellä on vain 333 seuraajaa sivustolla.

This confirmed BindingEis hunch that although most people believe that Minänstagram is a place to share photos ja Twitter is a place to share words- that may no longer be the case. When it launched in 2010- Minänstagram courted the artistic community- inviting respected designers to be among its initial users ja naming its very first filter X-Pro MinäMinä- after an analogue photo-developing technique. Minän her 2020 book

No Filter: The Minänside Story of Minänstagram

- technology reporter Sarah Frier documents how Minänstagram co-founder

Kevin Systrom

wanted Minänstagram to be an outlet for artists (in a high-school essay- Systrom wrote that he liked how photography could “inspire others to look at the world in a new way"-A.

Minänstagram head Adam Mosseri: ‘The number one reason people say that they use Minänstagram is to be entertained.Ei

Photograph: Matt Winkelmeyer/Getty Minämages for Wired

But Facebook bought Minänstagram in 2012.Systrom lähti toimitusjohtajaksi vuonna 2018. And three weeks before Binding uploaded his lavender pics- the new head of Minänstagram- Adam Mosseri- posted a video to his

Henkilökohtaiset sosiaalisen median tilit

. “Minä want to start by saying weEire no longer a photo-sharing app."



today ja you will still see plenty of photos- but youEill also be confronted with a carousel of short- vertical videos (known as “Reels"-A as well as the more-than-occasional ad. Minän his video- Mosseri explained that “the number one reason people say that they use Minänstagram in research is to be entertained" ja the app was going to “lean into that trend" by experimenting with video. Citing TikTok ja YouTube as competition- Mosseri said Minänstagram would “embrace video" ja users could expect a number of changes in the coming months.

Muutossa on taiteellinen yhteisö

Pantone 032

. Though thereEis no way of knowing how many artists- architects ja photographers have left the app- many are at least threatening to.Liverpool -valokuvaaja ja muusikko Ruuben Wu


“Ok thx bye Minänstagram!" on hearing the news (at the time of writing- he ja his 264-000 followers

pysyä sovelluksessa

-A. Sara Tasker- an Minänstagram ja creative business coach ja author of

Hashtag Authentic: Finding Creativity ja Building a Community on Minänstagram ja Beyond

- says her inbox was “immediately flooded" with creatives “terrified that this meant they would be left behind".37-vuotias sanoo- että video on aikaa vievää- sillä on jyrkempi oppimiskäyrä ja se voi olla haaste niille- jotka ovat itse tietoisia kameran edessä.

“The idea that they have to dance for their audience – literally – just to make sales or have their art seen is a kick in the teeth to those who have been sharing ja connecting on these platforms for years-" says Tasker- who has more than 220-000 followers on her



Sara Tasker: 'Ajatus siitä- että heidän on tanssittava yleisölleen - kirjaimellisesti - vain myynnin tai taiteensa saamiseksi on potku hampaissa.Ei

Photograph: @me_ja_orla/Minänstagram

Binding started sharing sunset photos on his tili


Noin viisi vuotta sitten ja hän myy nyt kuvia niille- jotka viestivät hänelle sivustolla. But over the past year- Minänstagram has begun showing his posts to 30-50% fewer people ja heEis consequently made fewer sales. (Minän November 2020- Minänstagram

muutti sen asettelua

Kelojen ja sen ostosominaisuuksien korostaminen.-A

“Minä can see why everyoneEis starting to panic about their tilis because youEire going from hitting 500 likes on a photo back down to 100-" Binding says. “Minä know a lot of photographers have taken breaks from using Minänstagram because they start thinking maybe their photos arenEit good enough."

Taiteilija ja valokuvaaja

Nick Waplington

is also troubled by changes at Minänstagram- which he has used for 10 years.56-vuotiaalla on 18 000 seuraajaa


tili- through which he regularly sells limited edition artworks ja monographs. “MinäEim not going to start dancing around holding my photographs-" he says. “MinäEill probably go back to using it as a personal tili now."

Like Binding- WaplingtonEis reach has recently decreased: “Minä used to put on 100-200 new followers every month ja thatEis ended-" he says.Lisäksi- kuten sitoutuminen- Waplington on ajautunut kokeilemaan.Hän latasi äskettäin kuvan mallista Kendall Jenneristä- jonka hän nosti verkosta. “Minät really went nuts. Minä got the most likes ja the most reach that MinäEid ever had.He näyttivät sen kaikille."

Minän 2020- the non-profit research organisation AlgorithmWatch conducted a

samanlainen kokeilu

. Minän partnership with the European Data Journalism Network- it analysed 2-400 images ja found that photos of women in underwear or bikinis were 54% more likely to appear on the Minänstagram news feed than other photos- while images of food ja ljascapes were 60% less likely to be shown. While the experiment was small- relying on the feeds of 26 volunteers- the researchers concluded that “refusing to show body parts dramatically curtails oneEis audience" on Minänstagram. Minän a

Kesäkuu 2021 Blogin viesti

- Mosseri outlined how users can influence what they see by muting tilis or clicking “Not Minänterested" on particular posts.

Though Waplington isnEit going to delete the app- he finds the recent changes “demoralising". “Do they really want someone like me to be posting pictures of celebrities downloaded from the internet to increase your reach instead of posting my art?" he says. A day after we speak in late July- he emails to say his latest post earned his “lowest ever reach ja likes".

Nick Waplington: ‘Do they really want someone like me to be posting pictures of celebrities downloaded from the internet to increase your reach instead of posting my art?Ei

Photograph: @Nickwaplington/Minänstagram

Minäronically- Mosseri started his announcement video by claiming that Minänstagram wants to empower creators to “make a living" on the site- but both Binding ja Waplington have seen sales suffer. Perhaps this highlights the difference between “creators" ja “creatives". Minän April- writer ja Washington University media professor

Minäan Bogost

väitti sen

“a creator is someone whose work is wholly circumscribed by a platform".Vaikka tekijät tekevät sisältöä- joka voi olla olemassa vain tietyssä sovelluksessa- monet mainostajat yksinkertaisesti laittavat offline -taidetta verkossa. To put it another way: MinänstagramEis creators can only exist on Minänstagram- MinänstagramEis creatives can go elsewhere.

“There seems to be a mass exodus to Twitter now-" Binding says.


- a photo app reminiscent of early Minänstagram- is popular with Gen-Z ja currently has around 40 million monthly users- meaning itEis well placed to attract Minänstagram migrants.Taiteilijat kääntyvät myös sosiaalisen median sivustoihin- kuten






- which are all specifically designed for creatives to showcase their work. This isnEit the first time Minänstagram has angered the artistic community – in 2019- American artist

Betty Tompkins

estettiin väliaikaisesti sen jälkeen, kun hän jakoi nimenomaisen fotorealistisen työnsä

Vittu maalaus #1

- leading

hundreds of people ja the galleries that host her work

valittaa sivustolle. (Minänstagram has a long-held reputation for censoring artistic nudity- which is ironic in light of AlgorithmWatchEis discovery of the bikini bias.-A

Taaryn Brench

is a 32-year-old illustrator ja designer from Leeds who has recently turned to sites such as

Värien suunnittelijat

Esittelemään hänen työtään. “Minän terms of getting your work seen on Minänstagram- itEis tanked a lot over the past couple of years. You hear people talking about fighting the algorithm but thatEis a job in itself-" she says (she has around 3-000 followers on her tili


-A. “Minä think we should as artists be looking elsewhere ja not relying solely on Minänstagram." She says people are moving back to their personal websites ja blogs (Waplington resumed directly collecting fan ja follower email addresses last year-A.

Still- Brench admits she feels “a bit chained" to Minänstagram ja doesnEit want to completely quit the site because of the community there (she mentors young artists via the app-A.Waplington arvostaa myös sivuston yhteisöä. “MinäEive been making art photography for a long time ja you would go away for four or five years ja exist in this vacuum while you made a new piece of work-" he says. “For a line of work where itEis very insular- suddenly you were able to talk to people on a daily basis."

And yet- like many in the artistic community- Brench says Minänstagram has negatively affected her work – ja her attitude to her work – over the years. “Minä drew some pictures of some cats ja MinäEim not even a cat person whatsoever – Minä actually hate cats. But Minä posted it on Minänstagram ja Minä knew it would do really well-" she says.Posti meni hyvin. “But then Minä thought- ‘ThatEis not me.Ei"

So- this time next year- will Minänstagram be solely a video ja shopping app- full of dancing creators ja celebrities flogging merchjaise but devoid of artists ja designers sharing their latest work? MinätEis likely that many artists will stay on the app ja adapt – Binding- for one- says he doesnEit mind creating videos – ja itEis possible that Minänstagram will change its stance. After all- Facebook has found- time ja time again- that copying competitors isnEit a quick ja easy path to success – last year- it shutdown itEis two-year-old TikTok clone Lasso- which

never earned more than 80-000 daily active users


Taaryn Brench: ‘You hear people talking about fighting the algorithm but thatEis a job in itself.Ei

Photograph: @taaryn_b/Minänstagram

And- of course- video ja art arenEit mutually exclusive – although cats may continue to reign supreme. At the moment- the most popular post tagged #artist on TikTok is a coloured pencil drawing of a kitten that has accumulated 14.5m tykkää.

Whatever happens next- itEis clear that Minänstagram isnEit the app it used to be. Minänstagram expert Tasker says it once nurtured creators with workshops- parties ja even surprise gifts such as photobooks ja calendars- which she says is no longer the case. Minänstagram employs people who curate content for its own official tili so it arguably fosters talent in that way – its latest post highlights the work of trans activist ja spoken word poet Kai-Minäsaiah Jamal.

Minän an emailed statement- a Facebook company spokesperson wrote: “WeEire inspired by the millions of creatives using Minänstagram to express themselves- create businesses ja communities every day. We began as a photo-sharing app ja will always be a platform for visual storytelling- no matter its format." They went on to say that Minänstagram users shape culture ja the app is “constantly developing new formats ja tools to help people express themselves".

Tasker first found Minänstagram seven years ago when “lonely ja lost" on maternity leave; she was delighted to be connected to others who “found beauty in the way the light shone on their kitchen table in the early dawn" ja “spotted the same tangle of wildflowers in the pavement cracks that would catch my eye". Now she fears Minänstagram execs are “sacrificing longevity ja real human connection for happy shareholders ja panicked- short-term gain".

While she feels that creatives will remain on Minänstagram (“there isnEit anywhere else online right now that has the same range ja depth of creatives in its daily active user base"-A- she misses the place it used to be. “Open the app now ja youEire grabbed by flashy images- videos- dancing teenagers ja curated performances tailored- algorithmically- to hotwire all of your brainEis most basic likes-" she says. “MinätEis entertaining- thereEis no doubt- but itEis seldom mindful. Minä miss that morning routine of quiet- considered ja consistent inspiration."