PlayMonster and Dude Perfect Launch Hot New Koosh ...

"The new Koosh® lineup is incredibly fun. That's why this summer, we're challenging families to show us how creative they can get by making a video with Koosh®!" said

Tyler Toney

of Dude Perfect. "So let's see what you've got, America. Join us in taking the #KooshChallenge and maybe YOU can be the next trick shot champion!"

"Dude Perfect naturally embodies the fun, playful, zest of the iconic Koosh® brand, so this partnership and challenge was a natural fit as we bring these innovative new products to market this summer," said

Lisa Wuennemann

, Associate Vice President of Marketing at PlayMonster. "We can't wait to see families create memories with the latest Koosh® products. There is truly something for everyone, and it's sure to guarantee hours of fun."

The #KooshChallenge launches on social media on

July 26, 2021

and runs until Sept 7, 2021. Families can enter by posting their own Koosh® Commercial to social media and tagging @KooshOriginal and #KooshChallenge. Five winners will be chosen.

Families can shop the latest Koosh® products at Target stores across

North America

. For more information visit


About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people's lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster's diversified portfolio includes popular brands and products such as "TOTY Game of the Year" Yeti in My Spaghetti®, plus THINGS...®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face PaintoosTM, Fashion Plates®, Latchkits®, and Snap ShipsTM.

About Hasbro

Hasbro (NASDAQ:


) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company's unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS,


and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World's Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2021 Hasbro, Inc. All Rights Reserved.

SOURCE PlayMonster LLC