MTV otočí 40: 6 ukazuje, že definoval kabelovou síť

Pearl Jam vystupuje na „MTV Unplugged“ v roce 1992 v Kaufman Astoria Studios v New Yorku City.

Foto: Kevin Mazur / WireImage / Getty Images 1992

"Dámy a pánové, rock and roll.".“

Tato slova, kterou mluvil televizní manažer John Lack, signalizoval spuštění MTV - hudební televize - před 40 lety letos v srpnu.Kanál, se směsí hudby, módy a nervózního obsahu, se stal okamžitým oblíbeným pro mladší generaci a okamžitým bleskem pro kontroverzi, když rodiče přemýšleli, zda MTV ničí své děti.

It’s been a while since the network has driven the pop culture conversation like those early years (so much so, it’s become a well-worn punchline that the “M“ in the name used to stand for “music“), but the fact remains that MTV played an outsize role as both trailblazer and tastemaker over its four decades, leaving an impact felt not merely in the music scene but also in feature films and both cable and broadcast television.

Zde je pohled na některé z nejpamátnějších pořadů během těchto 40 let a proč na tom i nadále záleží:

„MTV odpojený“ (1989-přítomnost)

Launched in 1989, “MTV Unplugged“ — referencing the lack of electronic instrumentation — provided a platform for artists to perform their songs acoustically, lending an air of intimacy and reality that brought new perspective to often overproduced album mixes or concert performances.

The series served as both a showcase for a diverse roster of talent (with everyone from Pearl Jam to LL Cool J to Miley Cyrus having performed under the “Unplugged“ banner) and as a way for MTV to stay connected to its roots even as it moved further away from its initial mission statement. While its regular run concluded in 1999, “Unplugged“ is a continual presence on MTV to this day thanks to specials and one-offs.

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„Flux æon“ (1991-95)

Running for 21 episodes beginning in 1991, the Peter Chung-created animated show — about a female secret agent (voiced by Denise Poirier) in a dystopian future — kicked off the “Liquid Television“ anthology spotlighting short-form animation.

With stylized graphics and a design sensibility owing as much to German Expressionism as Japanese anime, “Æon Flux“ attempted some big swings at big ideas (fascism vs.Anarchie, samotná představa civilizace v popokalyptickém světě) a představila mnoho Američanů konceptu karikatur zaměřených na dospělé.I při relativně krátkém běhu by se jeho vliv přesto pociťoval způsobem velkým a malým po zbytek 90. let a dále (i když čím méně říkáme o nesprávné adaptaci živé akce z roku 2005, v němž hrají Charlize Theron, tím lépe).

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„Skutečný svět“ (1992–2017)

Beginning in 1992, “The Real World“ gave birth to our modern era of reality television. The concept of filming a group of regular people dropped into a communal setting not only powered the show through several iterations (“The Real World: New York,“ “The Real World: San Francisco,“ “The Real World: London“) across several decades, it also set the template for other pop culture phenomena from CBS’ “Big Brother“ and “Survivor“ franchises to MTV cousins like “Jersey Shore“ and “The Hills,“ in the process resetting the network’s compass for the next few decades.

Perhaps even more important, despite its drama often being manufactured in the edit, “The Real World“ exposed contemporary audiences to diverse groups, topics and worldviews they wouldn’t have had the opportunity to engage with before.

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“The Real World: San Francisco“ helped give birth to modern-day reality television.

Foto: MTV Networks 2003

„Beavis and Butt-Head“ (1993-97)

Also originating as part of the channel’s “Liquid Television“ anthology, this Mike Judge-created show about two hard-rock-loving doofuses launched in 1993 and ran for seven seasons (it also got a brief revival on Spike TV in 2011). Like another groundbreaking animated series, “The Simpsons,“ there was a heavy amount of social commentary and cultural critique baked into the titular pair’s adventures, but also like “The Simpsons“ it generated its share of consternation over its subversive content and impact on impressionable kids (which, i can say as someone who spent most of the ’90s listening to other children imitating Beavis’ annoying laugh, wasn’t entirely without merit).

“Beavis & Butt-head“ got an animated feature in 1996, and following the initial TV run, it spawned spin-off series “Daria,“ which proved just as influential in its own way and ran until 2002.

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„Jackass“ (2000-02)

Vysílání na tři sezóny od roku 2000 do roku 2002 byla tato série reality - v hlavní roli a vytvořena Johnny Knoxville, spolu se Spike Jonze a Jeffem Tremaine -, stejně jako většina ostatních populárních nabídek MTV, díky svému gangu goofballů zapojených do života-ohrožující žerty a kousky. But the show was popular enough to spawn several feature films (which focus on more of the same, just bigger) and a raft of MTV spin-offs centered on various members of Knoxville’s merry band (such as 2003’s “Viva La Bam“ and “Wildboyz“).

While the upcoming movie “Jackass Forever“ marks the 50-year-old Knoxville’s exit from “Jackass“ high jinks, the mark this show left on the pop culture landscape remains a considerable one ...pro lepší nebo horší.

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„Teen maminka“ (-přítomnost 2009)

An MTV mainstay since its 2009 debut, perhaps no single show signifies how far the channel has strayed from its “Music Television“ origins than this spin-off of another reality series, “16 and Pregnant.“

Through various incarnations and rosters over its 12-year history, “Teen Mom“ follows the day-to-day travails of the group of young parents, giving audiences a voyeuristic peek into a world of struggle and drama they’d otherwise prefer not to be a part of. In many ways, “Teen Mom“ is the ultimate evocation of the “trash TV“ ethos so many parents feared when MTV first started, and that may well explain the car-crash fascination that’s made it such a reliable ratings performer for the network.

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Zaki Hasan

Zaki Hasan

Zaki Hasan je spisovatel oblasti Bay Area.